challenge
While Sr. design manager at CBS Sports I was asked to lead design strategy for the official landing page of Super Bowl LV. In previous years the experience was a static informational site providing fans the date and air time of the game. For the 2021 season the challenge was to keep fans engaged week 12 through through kick-off.
solultion
The team mapped business and fan needs from week 12 to kick-off including post game. Requirements emerged around driving app downloads and William Hill first time bets. Additionally, a decision was made to stream the live game, and game day coverage, directly on-site.
Through rapid prototyping and visual exploration using a mixture of our new CBS identity along with the NFL provided SBLV elements we were able to turn ship a solution with 30 days.
By the end of the big game we delivered 3.5 mil. live streams on-site, driving 40k app downloads and 50k first time bets.
